FAQ

Get more from VITY - on your terms


General:

VITY is a socialtising™ network that connects Influencers and Advertisers making them aware of each other so that they may engage in a mutually beneficial relationship in support of campaigns. Advertisers benefit by associating themselves with social media stars who can get the word out about their product. Influencers benefit by making their followers aware of cool products and monetizing that transaction.

No. VITY supports both the small influencer with only a few hundred followers and the Influencer with millions of loyal fans.

No. There is no sign-up fee. The only payment VITY receives is a service fee of 5% from each campaign (paid by the Advertiser).

Both groups utilize VITY's search capability. Advertisers with a campaign to promote can search within the profiles of potential Influencers. Influencers likewise can search through brand campaigns across multiple industries. Future versions will explore user relationships for smart matching.

YES! As a US based company, VITY adheres to the Federal Trade Commission's (FTC) ruling, which outlines good practices on disclosing material connections between advertisers and endorsers. We describe this in more detail here: The FTC's Endorsement Guide or you can go directly to the FTC's guidelines here: The FTC's Endorsement Guides: What People Are Asking.

If you are outside the US, the FTC guidelines should be a good basis for covering your disclosure responsibilities, but VITY advises that you refer to specific laws and guidelines for your own country or region. As an entity active in social or Influencer marketing, we expect you to be responsible and aware of the medium and context of what you are undertaking.


Social Influencers:

When setting up your initial payment, you will indicate the financial institution to which monies should be deposited.

Once both parties have agreed to the terms of the campaign, and the Advertiser has placed payment into escrow, you will receive a confirmation email wherein you can confirm the shipping address to which the campaign goods can be sent. Your Advertiser is responsible for the timely delivery of any physical product or prop you may require to complete the campaign.

If, after the campaign ends, your Advertiser requires return of the product or prop, please kindly return these goods promptly after the campaign ends, as your funds will not be released until return receipt has been confirmed by the Advertiser.

The Advertiser will make a payment to be held by VITY before the campaign is carried out. Once the campaign duties have been evidenced to the Advertiser, through the VITY system, the advertiser will then approve VITY to release the payment to the Influencer. However the Payment terms should be clearly outlined in each negotiation between an Advertiser and an Influencer. If issues arise, both parties have the right to send the Campaign into dispute from the Campaign page. Here you will have the option of providing evidence and discussion points to weight your side of the dispute. If no resolution can be found, the dispute can then be sent to VITY for mediation.


Advertisers:

Once a campaign has been completed, Advertisers will approve release of the sum, based on the agreed upon terms, from VITY's escrow account. The money will then be released to the Influencer's financial institution.

There will be certain campaigns that require your product to be sent to the selected Influencer. You will be provided with the Influencer's chosen mailing address on the Campaign page, once you have accepted the Influencer and deposited the money for the Campaign into VITY's escrow.

VITY does not take a fee from the Influencer at this time.

Performance expectations and deliverables should be addressed in every negotiation that an Advertiser and Influencer enter into. Terms concerning cancellation of the agreement and compensation requirements should be outlined and understood before the campaign is paid for. If issues arise, both parties have the right to send the Campaign into dispute from the Campaign page. Here you will have the option of providing evidence and discussion points to weight your side of the dispute. If no resolution can be found, the dispute can then be sent to VITY for mediation.

Payment terms should be clearly outlined in each negotiation between an Advertiser and an Influencer. If issues arise, both parties have the right to send the Campaign into dispute from the Campaign page. Here they will have the option of providing evidence and discussion points to weight their side of the dispute. If no resolution can be found, the dispute can then be sent to VITY for mediation.

The Advertiser does not need to release payment to the Influencer UNTIL the campaign particulars have been evidenced. However, performance expectations and deliverables should be addressed in every negotiation that an Advertiser and Influencer enter into. Terms concerning cancellation of the agreement and compensation requirements should be addressed before the campaign is paid for. If issues arise, both parties have the right to send the Campaign into dispute from the Campaign page. Here you will have the option of providing evidence and discussion points to weight your side of the dispute. If no resolution can be found, the dispute can then be sent to VITY for mediation.

VITY will not allow campaigns related to any illegal activities. Neither will VITY allow campaigns supporting the adult-entertainment business or promotions dealing with illegal or controlled substances.